Because You're Worth It

"You deserve it." "Because you're worth it." "Visa--it's everywhere you want to be." Advertising is everywhere, convincing us that we're not enough, that we need more. And not only do we need more, but our culture tells us that we deserve more, that having more stuff makes us better people. So we spend and spend and are never satisfied. Our culture pushes us into this cycle of buying, but this is far removed from the treasures God has planned for us.

In Luke 12:15, Jesus says "Beware! Don't be greedy for what you don't have. Real life is not measured by how much we own."

Real life is not measured by how much we own. I think we all know that, and yet look at how many people seem to be living the opposite, measuring their worth by their possessions.

So how is real life measured? In Luke 12:21 it says, "A person is a fool to store up earthly wealth but not to have a rich relationship with God." And later in Luke, Jesus reminds us that "Wherever your treasure is, there your heart and thoughts will also be." (12:34)

The world may try to sell us stuff, but these treasures are not long-lasting. The next time I am tempted to spend my money unwisely, I hope that I will remember these words, and know that nothing I own can give me real life. A deep relationship with God, and only that, is an eternal treasure. Because God is worth it, and his love satisfies like nothing else.

Lord, thank you for your words that free us from the things the culture pushes us towards. Let my thoughts and heart be with you always, knowing that you are the real treasure.